Selling Agent and Listing Agent

When selling and buying a property, the clients get the services of real estate agents. According to National Association of Realtor (NAR) in 2022, 86% of buyers and sellers get a real estate agent or broker to help them in the home buying and selling process. A selling agent helps a client find and buy a property. While a listing agent helps home owners market and sell their property. As a member of this industry, it is pertinent that you understand the key differences between a selling agent and listing agent.

Role and Responsibilities of Selling Agent and Listing Agent

While the titles of these agents may sound similar, they differ in their roles and responsibilities in the house selling and buying process. Though they differ, they both work together to close a deal with their clients.

Role and Responsibilities of Selling Agent

The selling agent help house hunters find their dream property. Among these responsibilities are to:

  • Identify properties their clients may be interested in purchasing
  • Contact the listing agent to set up showings
  • Communicate with listing agent and seller
  • Coordinate inspections and appraisals
  • Advising the buyer on the offer and negotiation process
  • Guide clients through closing once an offer is accepted
Roles and Responsibilities of a Listing Agent

A listing agent, also referred to as a seller’s agent, represents the seller in the transaction. Among the responsibilities are to:

  • List the property
  • Set competitive price for the the home
  • Bring potential buyers to see it
  • Oversee all marketing efforts
  • Handle showings and open houses
  • Receive offers from interested buyers and handle negotiations on the seller’s behalf and with the seller’s input
  • Communicate with selling agent
  • Advise the seller on necessary repairs or improvements
  • Navigate complicated paperwork and steps needed to close the sale