In a joint study made by The National Association of Realtors® and Google, it showed that 90% of buyers search online to start house hunting. One of the strategies of digital marketing that can help you boost your sales and engagement in social media is through video marketing. Creating videos for your real estate business is one of the fastest ways to get your name out there and attract new clients. However, creating videos may be too intimidating specially for a new agent. Karin Carr, a speaker and author of YouTube for Real Estate Agents, shares easy ways to get you started into video marketing.
Be Bold and Brave in Front of the Camera
Karin finds that real estate professionals can be resistant to video in the beginning. Despite that she believes that once an agent starts, he/she will realize that there is nothing to be afraid of. And that the benefits truly outweighs the initial fear.
Clearly, agents may feel uncomfortable in front of a camera because they don’t like the way they look. You must understand that everyone has insecurities. You are just like everyone else. If a client calls you and wanted to buy today, would you tell them you have to lose a few pounds before meeting them? Karin assures that people watching your video are forgiving.
Furthermore, we are our worst critic and that gets the best of us. But the more videos you do, the easier it gets.
Easy Ways to Get Started
Karin first recommended to start with one-on-one video sent to leads. When a lead comes through your website and you captured their contact information, send them a quick video. You can personalize it by saying, “Hi Donna, thank you so much for visiting my website and downloading my homebuyer guide, I want you to be able to put a face to my name. I look forward to seeing how I can assist you.“
It’s a fast video that doesn’t require editing. It’s shorter than 20 seconds. You can use your phone, record, and text or email it. Moreover, it lets the prospective buyer get to know you a bit with no pressure.
To look better and more engaging on camera, practice filming with your camera a little higher than eye level. This technique elongates your throat and removes the double chin from looking at a camera that is below eye level. Next, divide your frame into thirds. Place your face in the top one-third of the frame. Your head must be fairly close to the top of the video frame. Dead center of the frame isn’t flattering.
In addition, audio quality is essential. If your phone that is recording you is generally an arm’s length away from you, it can get difficult to hear you. Find external microphones to connect to your phone. You can either plug in the headphone jack or connect through Bluetooth. There are a lot if inexpensive ones in the market.
Finally, lighting. Using natural light is always wonderful and flattering. Ensure that you are not against the light, otherwise your audience will not be able see your face.
The more you do your videos, you will naturally feel more comfortable. So grab your phone and start filming today.