Optimize Your Google My Business Profile for Success

Sherri Bonelli, a digital marketer and owner of Early Bird Digital Marketing, shares a tip to real estate agents. She emphasizes the importance of claiming a Google My Business profile for qualified local businesses. Sherri points out that claiming the listing increases the chances of appearing in the top three local listings when someone searches for real estate in the area. She further notes that this opportunity is not limited to brokers or company owners but extends to real estate agents as well.

Sherri explains that the Google My Business profile, also known as a “Knowledge Panel,” displays essential information. This may include the company’s name, address, phone number, website, business hours, and location on a map. For individual sales associates, Sherri recommends having their brokerage claim the business profile first, followed by agents claiming their profiles. She advises that individual profiles should bear only the personal name without including any other words like the brokerage name, city, or “Realtor,” as this could violate Google’s Terms of Service.

Best Practices

Sherri shares these insights as best practices for optimizing a Google My Business profile in compliance with real estate commission rules.

There are various questions that Google requires to be filled out to finalize a Google My Business profile. To enhance search rankings, it’s crucial to complete all requested information. This ensures that your listings contain valuable data, making it easier for potential customers to access information about your company. Failing to fill out this information leaves room for others, including competitors, to suggest changes to your business listing. Regularly logging into your Google My Business dashboard helps prevent unwanted alterations to your profile.

Furthermore, the platform offers a messaging feature and a question-and-answer section. It’s important to monitor these sections regularly as anyone can pose questions and provide answers. Being proactive in addressing queries can improve customer engagement and satisfaction.

Reviews play a significant role in local rankings, with Google now using Google My Business reviews to address user queries. Encourage customers to leave reviews after successful transactions, particularly those including relevant keywords. Responding to reviews, whether positive or negative, demonstrates active engagement and builds trust with potential customers.

Adding high-quality photos and brief videos to your business listing enhances its appeal. Avoid using stock photos and ensure that your business description is concise, free from spammy keywords, and not overly promotional. Google reviews and approves business descriptions, so clarity and authenticity are key.

In conclusion, optimizing your Google My Business Profile is essential for enhancing your search visibility and bolstering your overall online presence. By completing information, actively managing reviews and questions, and showcasing high-quality photos and videos, you can effectively differentiate your business and attract more customers. Taking these steps also builds trust and credibility with your target audience. Optimize your Google My Business Profile and reap the rewards of increased visibility and enhanced online reputation.