Effective Open House Sign-in Sheet Strategies

Your objective in a open house is to reel in potential leads. And your open house sign-in sheet would be your trusty “net.” A well-crafted net will catch numerous high-quality leads and even elevate the most promising ones. Conversely, a poor net risks allowing valuable prospects to slip away and may inadvertently collect unwanted leads such as fake names and phone numbers. In this article, we’ll discuss the task of reinforcing that net to sift out the unwanted debris and secure the significant catches.

Ask the Right Questions

The key factor in your sign-in sheet is obtaining valuable information. This stresses the significance of the questions you pose. However, it’s essential to avoid creating an atmosphere reminiscent of filling out forms in a medical clinic, as this might lead individuals to disregard the sheet entirely.

Each entry should neatly fit within a single line on paper or a device. It’s crucial to include the three vital elements:

  • Address
  • Email address
  • Phone number

Aside from the critical information above, it would help to ask these questions to qualify the leads you gather:

  • Do you have a realtor assisting you? Realtor’s name (if applicable)
  • Are you a homeowner? How many years have you resided in your current home?
  • Would you like to explore a complimentary home valuation?

Don’t Underestimate the Value of Traditional Paper Methods

While the world has gone digital, it doesn’t mean it’s always the optimal choice for everyone.

Stephanie Younger, a coaching member of Tom Ferry, and her team conducted hundreds of open house events and believes in the power of traditional paper method for open house sign-in sheet. She points out that individuals tend to be more hesitant to complete an electronic form due to concerns about their data being automatically added to databases and possibly subjected to spam. However, when faced with a physical sheet of paper, their guard tends to lower.

If you’re pressed for time and can’t manually input every detail from paper, the digital approach is the preferable choice. However, if your worry revolves around receiving inaccurate details or individuals bypassing the form entirely, don’t overlook the classic, traditional method.

Effective Branding on Your Sheets

Your form should not only possess aesthetic appeal but also be crafted in alignment with your distinct branding. Your professional branding should be reflected on your open house sign-in sheets. Therefore, your sheet should include your brand’s colors, font, wording, log, and headshot.

It also helps to integrate your social media on your sheet. Consider adding a QR Code leading your Linktree. Place the QR code in the corner of the sign-in sheet. Or position it on the same table alongside a sign that reads, “Connect with me on social media!” This way, they can access links to all your social platforms, your website, and your Google Business Profile.

Giveaways

Another fun idea to include is to incentivize the process. The concept of winning prizes is universally appealing, even if they aren’t high in value. If individuals are willing to invest in raffle tickets, it’s highly probable that they would be open to participating for free by providing basic details on your sign-in sheet.

Open Houses encompass more than just the sale of a home. They present an opportunity to harness an event for the purpose of amassing a substantial number of new leads and broadening your database. However, if your objective is to cultivate connections and ultimately convert these leads, it’s imperative to acquire some basic knowledge about them. This is precisely why these tips prove to be incredibly valuable.