Use 3D Videos and Photos to Market Properties
Garrett Bell, broker of Denovo Realty, discusses innovative ways to leverage 3-D scans and tours for property marketing. In his experience, 3D videos have proven to be exceptionally valuable when working with remote buyers. In fact, he was able to assist a buyer who purchased a $400,000 home without physically visiting it through the help of a 3D video tour he created. Thanks to the interactive nature of such tours, it allows users to navigate freely in various directions. And the buyer felt as if she was physically walking through the property.
For shooting the videos, Garrett enlisted the services of a professional photographer equipped with a Matterport camera. While the cost ranges from $150 to $300 per listing, it’s a worthwhile investment considering the time it takes to capture a 2,000 square foot home—up to an hour. By delegating this task, he was able to focus his efforts on other areas, as filming these videos requires a steep learning curve.
Ways to Use the Videos:
Presentation and Marketing
First, Garrett utilize them during listing presentations to create a “WOW” factor. By showcasing a video of a similar property, he can impress prospective sellers and effectively capture new business, ultimately securing listing appointments.
In cases where a property boasts a remarkable room that deserves emphasis, he converts the 3D scan into a 360-degree photo on Facebook. This interactive feature enables users to navigate up, down, and side to side by clicking on arrows.
The versatility of the videos allows him to utilize different segments for advertising purposes. For instance, the captivating dollhouse view grabs the attention of individuals scrolling through their Facebook news feeds. This unique perspective cannot be achieved through traditional photography or video. Consequently, he purchases Facebook ads and use the dollhouse view as the primary image to instantly captivate readers.
Reference for Details
Additionally, he says that he rely on these videos as a quick reference for property details in case a buyer has specific questions. During a tour, it’s challenging to recall every detail of a home. However, by reviewing every square inch of the video, he can find the information he needs without having to make an additional trip to the property. This way, he can discover elements that prospective buyers may have missed.
Add Captions
Garrett shares that he particularly appreciates the caption function, which many users overlook. By taking advantage of this feature, he enhances the video’s informational value. For example, if he captured footage of a kitchen and wanted to highlight specific appliances, he can easily add captions in edit mode. These captions may include details about the stove’s brand, its features, or information about the kitchen countertops and other appliances.
Create Floor Plans
Furthermore, Garrett leverages this technology to create 3D floor plans. By utilizing the 3D scans, he can generate traditional black-and-white floor plans resembling blueprints. This allows prospective buyers to visualize the property’s layout effectively.
It’s worth noting that many real estate professionals who use 3D scans often overlook the full range of functionality available. While they may incorporate the tours on the MLS, they fail to capitalize on the potential of transforming them into videos or dollhouse photos for effective social media marketing. The return on investment is significant, and it adds to the overall “WOW” factor by positioning you as a sales associate who embraces the latest available tools. This comprehensive approach helps you effectively convey your unique story.
